Herbasalus was born from the vision of Florinda, a lover of ancient herbal formulas and deeply connected to nature, with the goal of uniting wellness and beauty in a single philosophy of life. For over 11 years, in the heart of Florence, in the historic home where Michelangelo lived, we have been carrying out research that blends the wisdom of tradition with scientific innovation to offer certified organic products that are technologically advanced and respectful of the balance between body, mind and environment.

We believe that health care and beauty care are interconnected universes, two expressions of one harmony with nature, our teacher and eternal mother. In each of our formulas lives this awareness: taking care of oneself is a profound gesture that goes beyond time. The positive feedback we receive from our customers confirms every day the strength of this vision and pushes us to look further: Herbasalus is ready to expand its presence in the world, bringing with it the values of natural excellence, Made in Italy and the search for conscious beauty.